Having a logo for your business is necessary for the branding of such business. Having this logo will make your business brand distinctive from any other brand in the same industry with you. As a business owner, make sure you involve yourself in the logo making process. This is the logo serves as a representation for your business. The logo of your business is not something you make just to boost your business; you have them integrated into your business cards, flyers, your business page, social media platforms, and all other business marketing materials. These aforementioned materials are like carriers to make your business reach the public, and these materials will only fulfil their work when your business is represented with a logo on it. So for this, you should neglect the task of creating a logo for your business. Here are some things to put into consideration when designing a logo for your business.
- Your Competition
Make your design stand out
In an industry where the market is saturated, a company can only excel when there is a noticeable difference between them and their competition. Before a company will design their own logo, they need to conduct some research on their competitions logo, assessing their SWOT (Strength, Weakness, Opportunities, and the Threat) possesses. In an industry where new ideas are not coming forth, neglecting this step will be a mistake. You need to ensure the execution of your logo is different and unique so it can be easily differentiated from other businesses that offer the same products and services.
- Consider your Business Model
What products and services do you offer? What is your business about? Under what industry is it? Who are you selling to? These are the questions you should have in mind when you decide to want to create a business logo. Since your logo is a representation of what your business is about, it should showcase the products and services you render. No matter the size of your business and whatever product you are selling, the logo must be a perfect representation of your company model.
- Do not follow Trends
Most times, graphic designers do follow a particular style, trend, patterns and some other things to get the viewer and clients captivated. This should not be done, because trends like that do not last long. And when the design gets old, the business owner would have to get another logo to make it look modern.
- Make a black and white design first
One other thing to put into consideration is that the company logo should be also splendid when made into white and black. There are some mediums that even if the logo was made using different colours, it would still appear in white and black. Like in newspapers, when photocopied, etc. So make the logo in black and white first before adding colour to it.
Scalability deals with the logo fitting into any advertising channel; billboards, newspapers, website, social media posts, etc. Logos tend to appear on everything, be it small or large. This implies that whenever you place your logo on either a billboard or newspapers, it should be balanced at all the angles. Likewise when it is placed on business cards and products packages, it should be also clear to see.
- Be Different
We tend to recollect something that is extraordinary; the same principle is applied to the logo of a business. Some of the logos we remember today have an outstanding design. An example is the Nike logo, the swoosh sign is in our memory because there is no other with such. Another is the Puma logo, we quickly recall whenever we see a design with a puma on it. Therefore, come up with something that will give a long-lasting feeling on viewers and clients.
- It should Convey a Message
Let it have a Deeper Meaning
One important factor that ensure the success of a logo design is the message it is passing across and the meaning to it. Apart from the logo just representing a business, it should convey a profound meaning. To achieve this, pencil down the company’s objective and observe if the logo is passing the message across or not. If not, redesign the logo to attain that aim.
- Be Simple with your Design
This does not imply that you reduce your effort, it simply mean that you neglect every stuff that is not needed. Doing this allows you to put your mind in other bigger things ensures the uniqueness of your logo. Avoid using designing elements that only add confusion. If an old-time design is good enough, it does no longer require adding more to the design. Such simple approach will produce a type of logo that will be appreciated by people when they look at it.
For many of those that are into arts and designs, they know that inspiration is a vital factor in getting a creative design. They spend time waiting for that outstanding idea to work with. Designers that work this way commit all the time needed and use every important element to produce a work of better quality.
- Test it on many Channels
Before you conclude on the design to go with for your marketing, ensure you try them out on various platforms. As the logo will be portrayed on various platforms; websites, billboards, flyers etc. A finished logo may look outstanding on a webpage, but also find out if it produces the same effect on a piece of paper or billboard. Use computer models to view how the logo will be on different platforms, by doing this you will have a better advantage to know what it will look like when applied in real world.
The design for your business logo must be made in such a way that it will efficiently carry the brand message. The logo must fix into every platform it will be used for, be it online or on papers or billboards. Also let your logo be different from that of your competitors.