You are not the only one struggling to get to page one on Search Engine Result Page (SERP) especially Google. Many are even focusing on other elements more than the rests, like just keyword optimization. In case you have done a perfect job concerning optimizing your keywords but you are not seeing results, you should also put other factors that affect your rating into consideration. Algorithms of search engines are now evolved that they don’t only rate the keywords used in a content, but also the outbound and inbound links, the number of pages viewed and time spent by users on the website. Pulling traffic to your website and interacting with them with rich and relevant contents will boost your rating.

Here are some tips to help increase your rating in the Search Engine Result Page (SERP):

  1. Put your Customers first

By putting your customer’s first means you will understand what they are talking about, what their needs are, the questions ask, and how they are asking them. You can’t improve your ranking if you do not understand the need of your potential customers. Put your products and services in a simple format that your customers can easily understand. If you also want to know what kind of information people search for, search for your keywords on search engine (Google, Yahoo or Bing), and also research for likely questions that potential customers ask online. You can then use the results to update your blogs. What your company then need to do is put these information into use by providing solutions to their problems, by doing this you will be in business.

  1. Create and Publish Relevant Content

A content of relevance and better quality is the first driving force for your rating on search engine, and there is no other way to replace a great content. Great relevance should be attached to any content that is created for intended use to increase traffic to your website. Pick out and use keywords for every of your page. Use the keywords in such a way that the readers will be able to search for them, this means you will implement them into as phrases into your content on your page. The keywords can be used twice; at the beginning and ending sentences of the page, them 3 -5 times in the body of the content. There is no accurate ratio of keywords usage to the content, this is because the SERP algorithm has evolved so much that it does not rank only on the keywords used, but considers other factors. Use the likes of italics and bold to highlight the keywords used in your contents. Content goes beyond just your blog, it includes articles, images, videos, FAQs, how-to-guides, list, and many more.

  1. Update your Contents regularly

I’m sure you would have noticed that many other SEO articles hammer more on the issue of content. This is because it is a very important factor that ensure high ranking on SERP. Updating your contents regularly helps to promote the relevance of your website/blog, so make sure you keep it update regularly. You can decide on a particular day of the week to post new contents/articles, and make sure you keep to it.

  1. Create a Link-Worthy Website

Put your time into creating useful/relevant links within the text of your article. Rather than using the “Click here” method, you can write out the name of where the link leads to. Let’s say you are talking about waist-trainers, you can use the name of another page with such relevant to create a link within your article. Using the former method does not provide any search engine value apart from the URL link, but using relevant keywords as link titles will improve your ranking on search engine, and also rank the destination page where you are linking to.

  1. Meta Description

For those who do not know or have not heard what meta-description means, this is the little information that is directly below the link on a SERP (Search Engine Result Page). This function of this is to give a form of description of what your website content is about to a user. It is usually kept to a maximum of 150 words, and two major keywords used in the content title are incorporated into it. The meta-description is a short and very appealing description of the contents within the website, with the target of pulling users to visit.

  1. Optimization of Image

The Optimization of images also helps in improving a website ranking, also making sites and blog articles interesting to read. This optimization is done with the aim of increasing its appearance on search engines, allowing readers have better understanding of what your content is about. Image optimisation is done by:

  • Reducing the size of the images used in blog posts. Large-sized images are known to slow down the loading of webpages.
  • Implement the use of keywords in the title of your image. Do not use defaults image names like IMAGE001.jpg.
  1. Layout and format of webpages

The use of right format and layout that is user-friendly will improve the experience of your readers. Ensure that your contents are simple and easy to read and assimilate, so users can spend more time of your website (this is another factor that improves rating on SERP). Proper website formatting will ensure the ease-of-use making your sites easy to access by users. To do this, use fonts that are easy to see and read, highlight important information like keywords using bold or italics format, to clarify points use bullets or numbering.

  1. Include a Contact us page

It has been said that websites that have enough contact information are tagged to be more dependable and therefore they have higher rankings. Adding a Contact Us page to your website improves the user experience, a well-structured form implemented in the Contact Us page enhances the rate at which users participate. It brings in more opportunities for the business, allows you improve the customers service and many more.

One won’t know if your strategies are working out unless you keep track of your progress with some SEO tools. Using the right tools to monitor your progress will keep tabs on the ranking of your website.